David Beckham, EA SPORTS Active 2 Brand Ambassador

EA announced David Beckham signing EA SPORTS Active 2 during EA's Gamescom press conference today, as the first of what should be several promotional spots of an active Beckham aired on a big screen behind the executive.

�David has always worked hard to stay in excellent shape and has inspired people around the world to make fitness a priority,� says Jens Uwe Intat, Senior Vice President & GM of European Publishing, EA. �We�re excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA SPORTS Active 2. We are looking forward to working with him to motivate people everywhere to get active.�

�EA SPORTS Active is impressive and includes many elements that I have seen throughout my football career,� says David Beckham. �I�m excited to collaborate with EA SPORTS who have a great track record in developing authentic and credible sports products and games over the years.�

EA SPORTS Active 2 will ship with the Total Body Tracking system that combines a heart rate monitor and motion tracking data to ensure a workout with accurate tracking and measurable results. Using heart rate data that is displayed on-screen throughout the workout, users will be able to capture the intensity of their workout, allowing them to optimize their performance and reach their fitness goals quicker. Additionally, users will now also be able to track both their workout and heart rate data on the new EA SPORTS Active 2 online hub; allowing users to track their progress over time and stay motivated. Motion tracking data will provide complete freedom of motion for a deeper workout experience. EA SPORTS Active 2 will make working out simple, effective and will go with you wherever you are.

EA SPORTS Active is currently the number one rated interactive fitness program for the Wii on the market. EA SPORTS Active 2 is in development at EA Canada in Vancouver and is rated �E� by the ESRB, �0� by USK and �3� by PEGI, it has an MRSP of �99, �79, $99.95 USD and $149 AUD.

Game Info: EA SPORTS Active 2 with Total Body Tracking will include the innovative EA SPORTS Active heart rate monitor that provides constant on-screen monitoring, allowing users to capture intensity and optimize performance over time.

Additionally, it will utilize the full body motion tracking ability of Kinect for Xbox 360, providing users complete freedom of motion.

Users will also be able to track and share their workout data online through automatic uploading from their online connected console to their personalized EA SPORTS Active profile.

EA SPORTS Active 2 with Kinect will make working out simple, fun and effective wherever you are.